Our degree in Digital Media Arts is taught by leading academics in both the UK and China, drawing on specific areas of expertise such as the development of Chinese high-speed rail, and looking at aspects of design such as user experience, interaction design, service design, design management, urban design, product design and design research
The programme will help you understand how creative organisations can use design to develop strategies, products and services. It will cover visual communication strategies for conceptualising and prototyping ideas for scenarios covering the present, near and far future.
You will learn how design interacts with systems such as production systems, service systems, urban systems and communities. Looking to the future, the programme will also introduce emerging requirements of hybrid physical-digital environments, emerging human practices and new economic models appropriate to design interactions.
Why choose this course?
- This course will prepare you for a workplace that needs graduates capable of transcending the traditional boundaries of design
- You will be taught through a combination of lectures, seminars, workshops and practical design studios
- You will learn about design methods, tools and creative approaches and their role in contemporary contexts
- You will gain design prototyping skills, both digital and physical
- You will gain experience of both group-based and individual learning, as well as project management
Undergraduate programmes at LUC-BJTU have a first year designed to help improve your level of English and to give you the study skills you will need to complete your degree. You will also learn some Chinese language with some cultural modules.
In your second year you will study the history and theory of design and the arts, alongside group practical exercises.
In your third year you will gain practical experience via themed design interaction studios, supplemented with courses in design thinking, design interactions theory, design management, and critical reflection.
In your final year, you will work on a group-based consultancy project and an individual dissertation. Themed design interaction studios will be supplemented by theoretical courses in advanced design interactions and innovation and design.
International students: during the first year of each programme, some of the modules studied will vary from those listed here. The modules are developed especially for international students to enhance your time studying with Lancaster University College, Beijing Jiaotong University. You will also learn some Chinese language with some cultural modules.
Want to find out more?
Find out how to apply